Marketing News

Wet n Wild is embarking on the #MoreKisses campaign

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By: TOM BRANNA

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Budget-friendly cosmetic brand Wet n Wild is embarking on the #MoreKisses campaign to benefit the American Cancer Society through sales of the brand’s most popular lipstick, Think Pink. The brand will contribute $.25 of each lipstick sold to the American Cancer Society, and will make a minimum contribution of $100,000 via the campaign, which runs through Dec. 31. The endeavor will be supported by retail partners and brand promotions designed to generate awareness about the importance of showi...

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